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Chinese Brands Rising in China and Abroad
Back in 2011, most of the cool kids in China were sporting foreign-branded Apple, Samsung and Nokia phones, with the three brands accounting for 57% of all smartphone sales. By June this year, eight of...
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Big Data for a Big China
Big data is a buzzword that gets bandied around a lot these days, and with good reason. When companies like Google, and more recently Baidu, can uncover flu outbreaks from spikes in web searches long...
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China’s Auto Industry – As Unique As It Is Large
45 new vehicles are sold a minute in China – 23.5 million in total last year. That’s 42% more than the world’s second largest market, the U.S. By 2030, Chinese consumers are expected to buy more new...
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Should I Use Celebrity Endorsers in China?
In a country where more than 500 new products launch every day, celebrities can help your brand get noticed in China. They can also give your products credibility, when many other goods go untrusted....
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Making Cross Border Commerce Work in China
Ecommerce is forcing China’s retail landscape to change. While countless new stores open online every month in China, more than 200 physical retail chains shut their doors last year. Even China’s...
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Reasons Behind China’s Unique Consumer Behaviour
Few markets have experienced changes in the way that China has over the past few decades. Just 35 years ago, more than four in five Chinese were living in the countryside, typically tending small,...
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Creating Relevant Apps & Websites for Chinese Consumers
In 2012, less than 5% of China’s online shopping was done on a mobile. Nowadays, more than half of all sales in China’s massive ecommerce market are made though a smartphone. China’s shift to...
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China’s Investment Preferences
Although China’s stock markets have been hogging the headlines of late, it is real estate that has long been the focus for most Chinese investors. Unfortunately China’s residential property hasn’t had...
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Chinese Innovation is Coming to a City Near You
While all of us have enjoyed the results of Chinese inventions from paper, printing, tea and porcelain, to the less-cited toilet paper, pasta, ice cream and football, it’s likely we’re going to benefit...
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Does China’s Slowing GDP Growth Tell the Full Story?
If you were selling iron ore or aluminium to China right now, or hoping to flog Swiss watches, Prada bags or Audis, you probably wouldn’t be overly optimistic about Chinese growth prospects in the...
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Online Payments & Sales Festivals Driving China’s Consumption
In case you haven’t heard, sales for Single’s Day last Wednesday hit a whopping $14.3 billion. That’s 60% year-on-year growth – a similar rate to 2014, but from a much larger base. The day epitomised...
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What Defines a Foreign Brand in China?
As recently as 2012, most Chinese consumers considered international labels categorically better than local alternatives. KFC was a good example: although consumers knew deep-fried drumsticks weren’t...
View ArticleChina’s Spending Big Bucks to Help its Food Security Woes
If you were to ferret through the kitchen of a wealthy urban consumer’s apartment in China, there’s a good chance you’d find a host of imported goods. You’d be a third more likely to find a bottle of...
View ArticleThe Ever-More Independent Chinese Consumer
For the longest time, China was a society where it was advantageous to fit in. From an early age, children were taught to conform. However, as China aspires to transition from assembling products to...
View ArticleMore Reasons Chinese Consumers Don’t Trust Local Products
Two or three years ago, it felt like we had at least one article in every weekly Skinny about another food or health disgrace in China. Although the scandals don’t reach the headlines as frequently...
View ArticleChina’s Heaving Population Just Officially Got Bigger
Many people, including some of the big media houses, still refer to China’s population as 1.3 billion. This was true five years ago, but since 2012, the number of people living in China has been closer...
View ArticleThe Interesting Undertones of Chinese Regulation
Keeping up with the dynamic Chinese consumer is essential for anyone selling in China, but it’s also a good idea to stay abreast of ever-changing regulations. We obviously need to comply with the...
View ArticleGaming, Cinema and How China Will Influence Them
Last week, WeChat’s owner Tencent agreed to pay $8.6 billion to gain control of Finnish mobile games maker Supercel. This was less than two weeks after the game-to-movie adaption Warcraft stormed the...
View ArticleOnline-to-Offline Leadership in China
Online-to-Offline (O2O) is one of the most used buzzwords in China today, and with good reason. In most Western markets, O2O refers to ‘click-and-collect’ items – goods bought online and picked up at...
View ArticleForeign Youth’s Contribution to China’s Future
Beijing recently acknowledged that it needs to attract more foreign talent to help its transition to an economy led by consumer spending and innovation. It has even announced plans to set up its first...
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